Campaign Brief
Back Pain Isn't Just Back Pain
A whole-person chiropractic campaign for Plano — positioning care beyond symptom treatment.
Service Line
Chiropractic Care
Location
Plano
Primary Goal
Booked Consultations
Status
In ProgressHigh Priority
Objective
Increase booked consultations from high-intent patients searching for back pain, mobility, and chronic pain support in the Plano area.
Target Audience
Adults experiencing back pain, neck tension, mobility issues, work-related posture strain, or chronic discomfort.
Core Insight
Patients often search for pain relief, but their needs may be connected to stress, lifestyle, movement patterns, and overall wellness. Curis can stand out by positioning care as whole-person support, not isolated symptom treatment.
Campaign Message
"Back pain can affect your work, sleep, mood, and daily life. Curis takes a whole-person approach to helping patients move better and feel supported."
Channels
- Google Search Ads
- Local SEO landing page
- Google Business Profile posts
- 3-email nurture sequence
- Retargeting ads
- Provider spotlight content
Sample Google Headlines
Back Pain Support in Plano
Chiropractor Near You
Whole-Person Pain Support
Request a Curis Consultation
Personalized Chiropractic Care
Landing Page CTA
Request a Consultation
Email Nurture Sequence
- 1Understanding back pain from a whole-person perspective
- 2Meet your Curis chiropractic provider
- 3Ready to take the next step?
KPIs to Track
- Cost per lead
- Cost per booked appointment
- Lead-to-booking conversion rate
- Landing page conversion rate
- Google Business Profile clicks
- Appointment requests
Compliance Note
Avoid guaranteed outcomes, diagnosis language, or medical claims. Content should be educational, supportive, and reviewed by clinical & marketing before publishing.
Owner
M
Moon
Marketing Lead • Due Jul 22